Legal document
Terms of Service
These business-to-business terms govern access to Novas HQ, its Gmail and AI features, and any paid AI subscription.
1. Parties, business use and acceptance
These Terms are an agreement between Jack Dickson trading as Novas Agency, the sole trader at 89 Killyleagh Street, Crossgar, County Down, BT30 9DQ, Northern Ireland, United Kingdom (“Novas”, “we”, “us”), and the person or organisation accepting them (“Customer”, “you”).
The Service is offered only for business or professional purposes. You confirm that you are at least 18, are acting wholly or mainly in the course of business, and have authority to bind the organisation whose account or data you use. The Service is not offered to consumers.
You accept these Terms by creating or accessing an account, expressly acknowledging them at sign-in, or buying a subscription. Our Privacy Notice, Cookie Notice, and, where applicable, Data Processing Addendum form part of the agreement.
2. Accounts and access
- Registration requires email verification. Each customer account opens into an isolated CRM workspace, subject to these Terms and our security controls.
- Each login is for one authorised user. You must keep credentials secure, use accurate information and promptly report suspected compromise.
- You are responsible for activity under your account and for users you authorise, including their compliance with these Terms.
- We may refuse, limit, suspend or revoke access to protect security, enforce these Terms, comply with law, prevent harm or manage Service capacity.
3. The Service
The Service provides business-contact and lead management, tasks, calls, outcomes, campaigns, Gmail drafting and reply sync, scripts, reporting, and the optional Novas Agent. Features may change as the Service develops. Unless a signed order states otherwise, no uptime, response-time or service-level guarantee applies.
Free workspaces are limited to the record and file-storage allowances shown in the Service. Gmail connection, automated reply sync and Novas Agent require an active paid plan. We may apply reasonable platform-wide safety limits to protect availability and prevent unexpected third-party charges.
Third-party services such as Google, Firebase, Stripe, Vercel and OpenAI are subject to their own terms and availability. We are not responsible for a third party’s independent service, suspension or change, although we remain responsible for our own obligations under applicable law and the Data Processing Addendum.
4. Customer data and lawful outreach
You retain rights in information you submit or control. You grant Novas and its authorised processors a limited right to host, copy, transmit, analyse and otherwise process it only to provide, secure, support and lawfully operate the Service.
You are responsible for the legality, accuracy and quality of Customer data and instructions. In particular, you must:
- have a valid lawful basis for personal information and give required privacy notices, including when information comes from public or third-party sources;
- comply with UK GDPR, the Data Protection Act 2018, PECR, marketing and advertising rules, and any law applicable to recipients or your organisation;
- distinguish corporate subscribers from sole traders and certain partnerships where electronic-marketing rules require it;
- identify the sender, provide a valid opt-out, promptly honour objections and maintain appropriate suppression records;
- review lists, research, drafts, schedules and recipient details before sending or calling; and
- not upload information you are prohibited from using or disclosing.
Novas does not provide legal advice or warrant that a campaign, list or message is lawful for your circumstances.
5. Gmail and communications
Gmail connection is available only while an eligible paid plan is active. You may connect only a Gmail account you are authorised to control. You authorise the Service to use the granted scopes to create or send approved drafts, read and match replies, and record relevant communication history. You remain responsible for recipients, content, timing, sender identity and legal compliance.
Send-safety limits and draft review are risk controls, not a guarantee against delivery errors, complaints, provider suspension or legal breach. You must not bypass safeguards, conceal identity, send deceptive content, or use the Service for spam, harassment or unlawful surveillance.
6. Novas Agent
AI outputs can be incomplete, inaccurate, out of date, non-unique or unsuitable. Novas Agent may research public sources, summarise CRM records, add or update permitted records, create tasks and prepare drafts. Its available tools are deliberately restricted, but you must still review material facts, recipients, proposed actions and all drafts before relying on them.
- Do not use AI output as legal, financial, tax, medical, credit, employment or other regulated professional advice.
- Do not use the Service to make solely automated decisions with legal or similarly significant effects on a person.
- Do not enter passwords, API keys, payment-card data, children’s information, special-category data or other unnecessary sensitive information in prompts.
- You must have rights to inputs and must use outputs lawfully and with appropriate human judgement.
7. Paid plans, recurring billing and credits
Paid Novas HQ plans are monthly subscriptions billed in advance through Stripe at the price shown at checkout. Unless checkout states otherwise, prices exclude taxes that must legally be charged. By confirming checkout, you authorise recurring charges to the selected payment method until cancellation.
- Plan credits are a usage allowance, not money, stored value or a promise of a particular token quantity.
- Credits reset at the start of each paid billing period, do not roll over and cannot be transferred, exchanged or redeemed for cash.
- Overage billing is disabled. Access pauses when the allowance or a safety cap is reached.
- Record, storage, Gmail-sync and AI allowances vary by plan and are shown before checkout.
- No trial applies unless it is expressly shown at checkout or agreed in writing.
- Failed or reversed payment may suspend paid access. Stripe may retry payment under the billing settings shown to you.
We may change future prices or allowances with at least 30 days’ notice where reasonably possible. A change applies from a later renewal, not retroactively to a completed billing period. You may cancel before it takes effect.
8. Cancellation and refunds
You can manage or cancel a subscription through the in-app Billing button and Stripe customer portal, or by contacting help@novasagency.com. Unless the portal clearly states otherwise, cancellation takes effect at the end of the current paid billing period and paid access remains available until then.
Payments are non-refundable and unused time or credits are not refunded or credited, except where required by law, expressly stated at checkout, or agreed by us in writing. Cancelling a paid Novas Agent plan does not itself delete the CRM account or Customer data. Deleting an account through Account settings cancels an active subscription immediately, ends access and begins deletion of the customer workspace; no unused subscription time is refunded unless law requires it.
9. Prohibited use
You must not use or help others use the Service to:
- break law, infringe rights, deceive, defame, threaten, harass or discriminate;
- send unlawful marketing, malware, phishing, fraudulent or abusive communications;
- scrape or collect data in breach of source terms, technical restrictions or reasonable expectations;
- probe, attack, overload, reverse engineer, bypass rate limits or safeguards, access another account, or introduce malicious code;
- resell, sublicense or provide the Service as a bureau without written permission; or
- use outputs or access to build or train a competing model or service in breach of applicable provider terms.
10. Intellectual property and feedback
Novas and its licensors own the Service, software, interface, documentation, brand and underlying materials. Subject to payment and compliance, you receive a limited, non-exclusive, non-transferable, revocable right to use the Service during the agreement.
As between the parties, you retain Customer data and own any rights we can lawfully assign in output generated specifically for you, subject to third-party rights, provider terms and the possibility that similar output is generated for others. Feedback may be used without restriction or payment, provided it does not identify Customer confidential information.
11. Confidentiality and data protection
Each party must protect the other’s non-public confidential information with reasonable care and use it only for the agreement. This does not cover information already lawfully known, independently developed, publicly available without breach, or lawfully received from another source.
Each party will comply with its applicable data-protection obligations. Where Novas processes Customer Personal Data as a processor, the Data Processing Addendum applies.
12. Suspension and termination
You may stop using the Service and cancel paid plans as described above. We may suspend immediately where reasonably necessary for security, non-payment, unlawful use, material breach, provider requirements or risk to the Service or others. Where practicable, we will give notice and a reasonable opportunity to remedy a remediable breach.
Either party may terminate for a material breach not remedied within 14 days after written notice, or immediately for insolvency or an irremediable breach. On termination, access ends and amounts already due remain payable. Provisions intended to survive—including payment, confidentiality, intellectual property, disclaimers, liability and disputes—continue.
13. Disclaimers
Except as expressly stated, the Service is provided “as available”. To the fullest extent permitted by law, we exclude implied terms including satisfactory quality, fitness for a particular purpose and non-infringement. We do not warrant uninterrupted operation, delivery or inbox placement, lead quality, business results, third-party availability, or the accuracy of public research or AI output.
Nothing in these Terms limits duties that cannot lawfully be excluded.
14. Liability
Nothing excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, deliberate misconduct, or any liability that law does not permit us to exclude or limit.
Subject to that sentence, neither party is liable for indirect or consequential loss, or loss of profit, revenue, anticipated savings, goodwill, business opportunity or data, whether direct or indirect. Novas’s total aggregate liability arising from or connected with the Service in any 12-month period is limited to the fees paid or payable by Customer for the Service in that period.
You will indemnify Novas against reasonable third-party claims, regulatory costs and losses caused by your unlawful Customer data, communications, instructions or material breach of sections 4, 5 or 9, except to the extent caused by Novas’s breach or negligence.
15. Changes, notices and general terms
We may update these Terms for legal, security, provider or Service changes. Material adverse changes will normally be notified at least 30 days in advance. Urgent legal or security changes may take effect sooner. Continuing after the effective date, following required acknowledgement, means the updated Terms apply.
Neither party is liable for delay caused by events beyond reasonable control. You may not assign the agreement without our written consent; we may assign it as part of a reorganisation, financing or sale of the Service, with appropriate protection of Customer rights. If a term is unenforceable, the rest remains effective. Failure to enforce is not a waiver. These Terms and incorporated documents are the entire agreement about the Service unless a signed order says otherwise.
16. Governing law and contact
These Terms and non-contractual disputes are governed by the law of Northern Ireland. The courts of Northern Ireland have exclusive jurisdiction, except where applicable law requires otherwise.
Notices and questions: Jack Dickson trading as Novas Agency, 89 Killyleagh Street, Crossgar, County Down, BT30 9DQ, Northern Ireland, United Kingdom, help@novasagency.com.